Our new Chief Data Officer, Lorraine Waters, caught up with Scotiabank VP and Chief Data Officer Allie Harris over a fireside CDO chat at the A-Team Insight Virtual Data Management Summit last week.
Discussing how to get customer data right to support regulatory compliance and a digital customer experience, Allie and Lorraine took a deep dive into capturing information around customer data by:
- Ensuring all business lines that are touching the same customers have the same view, so that information is not siloed for business purposes
- Pulling data together that will give you the opportunity to give clients options based on the standardisation and aggregation of data
- Understanding how you can enhance the data for business values, instead of just looking at remediating data for regulatory compliance
From using ontologies and knowledge graphs, to understanding how the entirety of a clients corporate structure shows potential opportunities for cross and up-sell, Allie and Lorraine looked at the gains of getting customer data right, the benefit of leveraging data standards and how technology is helping organisations understand and use their customer's data.